Date Posted: 01 November 2026

Introducing South Downs Triumph

Nestled in the heart of the South Downs, our dealership has become more than just a destination for motorcycles. It's a place where riders, enthusiasts and the local motorcycling community come together, united by a shared passion for life on two wheels.

Our journey began in 2024, when we first opened our doors as South Downs Motorcycles, offering motorcycle sales, servicing and MOTs across a range of makes and models. From day one, our ambition has been to create a welcoming hub for riders, whether searching for their next motorcycle, seeking expert maintenance or simply sharing their love for motorcycling.

As our journey evolved, we proudly became a Norton flagship dealership, playing a part in a significant chapter for the iconic British manufacturer as it embarked on a new era.

Now, we're turning the page and beginning an exciting new chapter of our own.

We're proud to introduce South Downs Triumph, bringing another iconic name in British motorcycling to the heart of the South Downs. With a heritage built on innovation, performance and craftsmanship, Triumph represents a new direction for our dealership. Our transition will see a complete showroom transformation, a fresh identity and an expanded offering for riders, while retaining the community spirit, personal service and passion that have defined us since the beginning.

Whether you're a lifelong Triumph enthusiast, discovering the brand for the first time or simply looking for a trusted team to care for your motorcycle, our doors are open to you.

Welcome to South Downs Triumph.

Proudly Part of Winchester Motor Group

South Downs Triumph is proudly part of Winchester Motor Group, a family-owned automotive business established in 1965 by Robert Mills-Goodlet. Now led by Managing Director Mark Mills-Goodlet, the group has grown over six decades, building a reputation for quality, reliability and customer service across its dealerships.

With a heritage rooted in family values and a commitment to delivering exceptional experiences, Winchester Motor Group continues to evolve, and South Downs Triumph represents an exciting chapter in that journey.

"At South Downs Motorcycles we are delighted to become the new name for Triumph Motorcycles within Hampshire. In preparation for our new partnership, we are restructuring the business and upgrading our showroom so that we can offer our customers an exceptional experience, when dealing with us and the Triumph brand. Situated in the heart of the South Downs in Hampshire, we look forward to a long and successful relationship with Triumph Motorcycles"

- Mark Mills-Goodlet, Managing Director at Winchester Motor Group

A Sneak Peek at What’s to Come…

Experience, Expertise and a Familiar Face

Leading us into this exciting chapter is Chris Cooke, our General Manager, bringing extensive industry experience, a wealth of Triumph knowledge and a shared commitment to delivering an exceptional customer experience.

Alongside Chris, we're delighted to welcome experienced Triumph technicians to our team, strengthening our workshop expertise and supporting our commitment to quality motorcycle servicing and aftersales care.

From exploring your next motorcycle to keeping your current one performing at its best, our team is here to support your journey.

- Chris Cooke, General Manager

"I've been in the motorcycle industry for over 20 years now and been part of the Triumph family since 2011. This is an exciting new project for South Downs taking on the new Triumph Franchise for the Hampshire area and I'm honoured to be part of the family here and continue the relationship with Triumph Motorcycles. With a lot of hard work and determination our aim is give the Triumph customers in the area a great customer experience whether it's for the purchase of their new or used motorcycle or service/parts requirements. Everyone will be welcome and we can't wait to show you our new showroom once it's complete"

- Chris Cooke, General Manager

More Than a Dealership. A Community.

Over the years, we've had the pleasure of building genuine relationships with riders and enthusiasts from across the South Downs and beyond. From hosting events and bringing riders together to supporting local initiatives and creating opportunities for people to discover motorcycling, our dealership has become a hub for the community.

And while the name above our doors is changing, our commitment to that community remains. We look forward to continuing to create memorable experiences, welcoming familiar faces and introducing a whole new generation of riders to South Downs Triumph.

Discover South Downs Triumph and be part of our journey.

Our sales and aftersales teams are now welcoming enquiries! For any questions or assistance, please get in touch on 01730 771969.

Financial Conduct Authority

Financial Conduct Authority

WINCHESTER MOTOR COMPANY LIMITED (FRN 719717) t/a Winchester Motor Group are a credit broker and not a lender. Registered in England & Wales: 05199857 Registered Office: Address: 43 St Cross Road, Winchester, Hampshire, SO23 9PU. Data Protection No: ZA201505. Finance is Subject to status. We work with several carefully selected credit providers who may be able to offer you finance for your purchase.

Finance

We can introduce you to a limited number of lenders whose finance products will have different commission amounts payable to us for introducing you to them. This may be in the form of a fixed fee, a percentage of the balance financed, or another incentive.

The exact commission amount payable to us will be presented to you once your finance proposal has been accepted, you may ask for commission disclosure at any time from our initial discussions through to the point when their agreement is set live and always in good time before you complete any retail finance documentation with us.

We are a credit broker and will not provide you with impartial advice.

Any lenders we use will conduct a full credit search to decide if they can offer you finance. This search will show on your credit file and will be seen by other lenders. If the lender is unable to offer you finance, we will try additional lenders, each of whom will record a search on your credit file. If these lenders are unable to offer you a finance agreement, we will then contact you and ask if you wish us to contact further lenders on your behalf.

Finance Products

We will provide you with information to assist with your funding decision relating to Credit Agreements such as: Hire Purchase and Personal Contract Purchase (PCP).

We will send you a Finance Quote and Product Information / Videos by email.

We do not charge you a fee for our services. Whichever lender we introduce you to, we will typically receive commission from them (either a fixed fee or a fixed percentage of the amount you borrow).

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Introducing South Downs Triumph

Now, we're turning the page and beginning an exciting new chapter of our own.

Proudly Part of Winchester Motor Group

A Sneak Peek at What’s to Come…

Experience, Expertise and a Familiar Face

More Than a Dealership. A Community.

Discover South Downs Triumph and be part of our journey.

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